Bitcoin Investor Study

Since its introduction in 2009, Bitcoin has steadily grown in popularity and today has expanded its reach to a broad mainstream audience. Investors are constantly looking for new ways to diversify their portfolios as traditional assets and markets have begun to move more closely in sync with one another. Increasingly, savvy investors recognize that Bitcoin and other digital currencies may have unique investment characteristics that provide diversification far beyond the basic 60% stock/40% bond portfolio allocation.

Now, a new joint survey from Grayscale Investments and Q8 Research of 1,100 U.S. investors reveals that more than one-third would consider an investment in Bitcoin, representing a potential market of more than 21 million investors, assuming the U.S. investing public is 63 million. The survey explored the demographics, attitudes, and beliefs of U.S. investors as they related to Bitcoin, creating insights into what aspects of the world’s first digital currency they value most and which aspects may give them pause.

Below is some related thought leadership.


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